Evidence-based thinking on health communication, behavior change, and campaign design.
As AI reshapes health communications in 2026, the real challenge is not creating content. It is maintaining the trust and authenticity needed to drive actual behavior change.
Read Article →Not all health campaigns create change. Here are the evidence-based elements that separate campaigns that move people from those that fall flat.
Read Article →From the Health Belief Model to Nudge Theory: a practical guide to the frameworks that drive effective health communication.
Read Article →Health campaigns that ignore cultural context don't just fail. They can cause harm. Here's how to design communication that truly connects across communities.
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